Keep Midland Beautiful educates and engages Midlanders in litter prevention, beautification and waste management.

AWARDS RECEIVED IN 2007

• Sustained Excellence & Gold Star Award from Keep Texas Beautiful
• President’s Circle Recognition Award from Keep America Beautiful

CLEANUPS:

• 309 organized cleanups
• 19,253 total volunteer hours
• 346 total tons of trash/debris removed through cleanups
• 506 tons of large items removed from alleyways
• 5337 total number of participants in the Don’t Mess With Texas Trash Off, Make A Difference Day Annual Cleanup & Pick Up Some Trash for Cash
• 147 tons of trash/debris removed at the Don’t Mess With Texas Trash Off, Make A Difference Day Annual Cleanup & Pick Up Some Trash for Cash

PUBLIC AWARENESS:

• 2804 television minutes
• 3544 radio minutes
• 4850 total column inches of newspaper/magazine
• 90,000 total number of brochures/pamphlets distributed
• 158 total number of workshops/talks/presentations
• 181 total number of community events with KMB presence
• 1400 vehicle litter bags & 1000 pocket ashtrays distributed at area outlets
• Litter index delivers rating of 1.5 out of 4 (1 being best)
• 35,100 “hits” to KMB's website

BEAUTIFICATION:

• 102 trees planted at public parks
• Cost/Benefit analysis reveals a $1:7 return
• Trio of Gardens shares gardening tips with 700 citizens

WASTE REDUCTION:

• 7,336 TONS of recyclables (cardboard, aluminum, plastic, newsprint, paper, carpet pad, metals, electronics)
• 500 cars bring recyclables to Texas Recycles Day (1 every 30 seconds)
• Over 22 tons of EWaste diverted from landfill at Texas Recycles Day
• 70 attended meeting to teach backyard composting by TAS/KMB

ENVIRONMENTAL EDUCATION:

• Assemblies provided to 6 schools by Environmental Entertainer “Dr. T”
• 14 schools collect over 60 tons of phone books for recycling
• 1500 Water Awareness Kits distributed to promote conservation
• KTB & KAB Annual Conferences attended by Board Members & Staff

Board of Directors: Kevin Butts, Crystal Crews (Secretary), Max Cuellar Jr., Maria Elena Duron, Kevin Foreman, Richard Garner (Chairman), Dave Hartman, David Hitchcock, Sharla Hotchkiss, Casey Jordan, Carol Kullman (Ex-Officio), Celia Page, Martin Rangel, Jennifer Ready (Treasurer), Max Reyes, Ken Riley, Gary Saunders, Ray Schimcek, Spencer Sipko (Vice-Chairman), Jim Waddell, Karen Watkins, Francine Weaver, Burr Williams, Morris Williams Jr.

Executive Director: Doreen Richardson - Litter Prevention Coordinator: Catarina Nava

[KMB financial information is available upon request]